Paid Media Services
Why Us?
As the digital advertising landscape evolves, the barrier to entry to build and launch ad campaigns is getting lower. As marketing budgets are shrinking, many companies are leaning on generalists or low cost vendors to manage their ad campaigns. In a sea of “good enough” campaigns, many leadership and sales teams are concluding digital media “just doesn’t work.”
The truth is without strategy and first-hand experience, it’s a race to the bottom. We believe experience and strategy are the competitive edge. Our expertise is amassed from over a decade in the industry, gleaned from hundreds of clients, thousands of campaigns and tens of millions of dollars in media spend. We know where to find wasted spend, how to create strategy that can adapt to your business’s needs - and what KPI’s to use to evaluate your success. Want proof? Check out our case studies.
At Andress Advisers, we specialize in solving problems and creating solutions so we structure our services as projects. By committing to an audit or media strategy, you’re investing in a comprehensive solution that will position your efforts to scale effectively and dynamically with your business needs. Review our services below to learn how you can make a meaningful investment in your paid media.
"We’ve already got $50k in ACV booked and we’re hoping to put together one of the best months we’ve had in 2 quarters." -B2B SaaS Start-Up
“Total paid search + shopping did over $900k last month...I think our highest this year was in the $700k's.” -Ecomm retailer
Choose the level of service that meets your needs
Basic
You have a small marketing team or are a Jack of all trades. You have a media budget of less than $10,000/month. You may be looking for a simple and effective paid acquisition strategy, or have paid media and are looking for efficient ways to level up.
Premium
You have a mature marketing team and some subject matter experts. You may have been running paid media in-house or outsourcing to an agency but aren’t happy with the efficiency. You’re looking for strategic expertise to improve paid search scale and evaluate additional opportunities to grow. Your media budget is $10,000/month or greater.
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Paid Search Audit
Review overall performance against goals
Tracking review
Ad copy performance review
Keyword analysis
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Paid Search Media Plan
Overall performance review against goals
High-level audit of paid media channels to identify gaps or waste
High-level competitor analysis
3 budget recommendations with channel mix and goals
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Paid Media Strategy & Recommendations
Paid search audit
Paid search media plan
Revenue on ad spend (ROAS) audit
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Paid Search Account Rebuild
Audit of current paid search accounts
Review overall performance against goals
Review keyword lists against performance
Recommendation to consolidate, expand or reorganize structure
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Revenue on Ad Spend (ROAS) Audit
Review current paid search performance to identify waste
Evaluate keyword list and channels for expansion opportunities
High-level competitor analysis
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Hourly Consulting
Need something a la carte?
Strategy consultation
Meeting time
Email correspondence
Ad hoc execution